You’ve taken the time to identify what your, or your client’s marketing objectives are. You know you want potential customers to be aware of your product, have ample information about it, and eventually, purchase it. This is a great start!
To effectively market your product or service, you need to strategically map out your goals.
Here are a few examples of things that will NOT help you to optimize the effects of your marketing objectives:
1. Nonspecific goals
These are all questions you need to ask, and research to answer in order to create a successful marketing objective.
- Who are you marketing to?
- What kind of media are they more receptive to?
- When is the best time to reach out to them?
- Where are they looking for your product, or service?
- Why should they choose you?
2. No concrete criteria for measuring success
Make sure to define what kind of results you want. It's crucial to the formation of your marketing objectives. If you don’t define what success looks like to you in this objective, you could easily settle for results that are less than optimal.
- How many hits do I want on my webpage everyday?
- How many new customers do I want to gain in a week?
Layout what you want to achieve and how to keep track of your progress.
3. You don’t have the resources, or means to reach your goal
Having high expectations of yourself is good. Don’t set a goal for yourself, or your client without knowing you have the tools needed to achieve it. Know what you’re getting into. Prepare yourself. Make sure that you’re armed for battle and trained to fight!
Nobody likes getting their hopes up only to be let down in the long run. Setting lofty goals to be achieved in short amounts of time, or that require tools you can’t acquire, is frustrating and disappointing for everyone involved. Make sure your goals are realistically achievable.
5. Without a Time Frame There’s No Sense of Urgency:
Time is money. Without deadlines there is no push for anyone to get anything done in a timely manner. If you haven’t created a time frame in which specific tasks need to be completed, you might literally be losing money, and you’ll definitely be losing the interest of potential customers.
So, plan, research, outline. Use a SMART Goals template!