Caitlin Sellers Agency | Blog

Are you empathetic? You're meant for UX Design.

January 27, 2017|

Marketing, Technology, Education

| 11:42 AM

In a technical world we can easily get lost in pixels and business statistics and lose sight of why we’re building products.

Charlotte Events Spring 2016

March 28, 2016|

Insider, Life, Local, Marketing, Professional

| 09:43 PM

Spring has sprung, and that means it's time to shake off the dust of winter and get out in CLT!

There are so many fantastic events happening around the Queen City this spring, from innovative arts showcases to high-impact professional development conferences. There's surely something in this list to pique your interest and get you pumped about engaging your peers in Charlotte!

Top Five Reasons to do Video Marketing in the Digital Age

January 11, 2016|

Marketing

| 09:07 AM

 

Many people have the attention span of a goldfish. I hate to break it to you, it’s true. I can’t say that I blame you, either. It’s difficult to keep reading when your brain is being attacked by millions of other stimuli, especially in the digital age.

If you’re still with me, let’s talk about how to get your viewer’s attention and keep it using video marketing.

According to HighQ (a cloud-based software company), “65% of video viewers watch more than ¾ of a video” and “75% of business executives watch work-related videos at least weekly”. Video marketing presents a valuable opportunity that not only helps to grab attention, but helps to keep it far past the point where a reader’s attention may have strayed.