The first week of January is a pivotal time. Many people use this time making hollow resolutions that they won’t carry out for the remainder of the month, much less to the end of the year. That’s why I decided to get out of town and set the tone of productivity for 2016 as quickly as possible.

Many people have the attention span of a goldfish. I hate to break it to you, it’s true. I can’t say that I blame you, either. It’s difficult to keep reading when your brain is being attacked by millions of other stimuli, especially in the digital age.

If you’re still with me, let’s talk about how to get your viewer’s attention and keep it using video marketing.

According to HighQ (a cloud-based software company), “65% of video viewers watch more than ¾ of a video” and “75% of business executives watch work-related videos at least weekly”. Video marketing presents a valuable opportunity that not only helps to grab attention, but helps to keep it far past the point where a reader’s attention may have strayed.