Imagine you're a violin teacher. You love it. You live to give kids the chance to be creative and grow as musicians. You've got a good amount of students. You're ready to take on more, expand your studio, and give more kids the chance to express themselves through music. A couple parents have helped get the word out about your business through word-of-mouth, but it hasn't really brought many results. You need something like this video created by Basic Cable for Casey Mink to explain how awesome you are at what you do online: