Many people have the attention span of a goldfish. I hate to break it to you, it’s true. I can’t say that I blame you, either. It’s difficult to keep reading when your brain is being attacked by millions of other stimuli, especially in the digital age.

If you’re still with me, let’s talk about how to get your viewer’s attention and keep it using video marketing.

According to HighQ (a cloud-based software company), “65% of video viewers watch more than ¾ of a video” and “75% of business executives watch work-related videos at least weekly”. Video marketing presents a valuable opportunity that not only helps to grab attention, but helps to keep it far past the point where a reader’s attention may have strayed.

Social media and SEO seem to be the big topics of conversation these days with clients. The most surprising part about this focus is how many people don't also consider the purpose of their website and the value that website can bring. The majority of what I hear is that people want tactics to drive more traffic to their website, but that website isn't ready for the traffic they desire.