Why a SMART Goals Template Is Needed For Any Business

June 26, 2015 By Caitlin Sellers


Research and planning are integral steps in the marketing process. You have to be knowledgeable and plan how you’re going to implement the goals you wish to achieve. Otherwise, you could be left throwing spaghetti at the wall just hoping something will stick.

Using a SMART Goals template will help you achieve your marketing goals in a thorough and organized way. 

 But, what are SMART goals?


SMART is an acronym that stands for:


S: Specifying the who, what, when, where, and why of  marketing objectives will create a much better chance that you, or your client will receive the desired results. Generality is your enemy.


M: Its helpful to establish a  plan to measure the progress being made to achieve each goal. Set-up small checkpoints on the way. Make sure you know what needs to be done.

A: Your objectives must be attainable in the time allotted to achieve it. Do research so that you  have the resources that are necessary to reach your goal. If you have planned the steps accordingly, and ensure you have the time and resources you need to perform the necessary tasks, you can achieve your goal.


R: You don’t want to work for something and end up empty-handed. Research to make sure that the effort you’re doing is going to yield the results you want. 


T: Give yourself a time-frame to complete each task. It’s helpful to have deadlines for several smaller tasks leading to the deadline and project completion. 

Organizing the steps you need to take to improve your, or your client’s, marketing process using the SMART Goals template will keep you not only organized, but sane. So, stay SMART!

 Get SMART Goals Template


Caitlin Sellers

Business growth is Caitlin’s focus, people is her passion and digital marketing is her niche. She enjoys advising professionals and businesses about digital marketing and providing inbound marketing strategy and services. Additionally, Caitlin's the energetic community organizer for Local Levo Charlotte in which she provide s the opportunity to elevate women's careers.